By: Guest Author Hallie Fawer
According to research, 95% of individuals fail to adhere to a specific diet. In other words, 95% of individuals regain the lost weight. The U.S. weight loss industry is a $72.7 billion dollar industry, and the industry is expected to grow for the next several years. So, how is the weight loss industry worth billions of dollars? It is because weight loss companies are profiting off of individuals’ insecurities, and specifically women’s insecurities. The “before and after” pictures, which can be easily found on any diet-focused Instagram account, are often an effective selling point in order to encourage individuals to buy into the “quick fix”.
As a young woman in my 20’s, I bought into that “quick-fix” mentality, when I wanted to lose a few pounds. I chose to follow a diet program, and I was prompted to follow this diet plan since I saw that people, who I followed on Instagram, had quick results. However, the restriction caused me to binge eat on foods that I deemed as “forbidden”, so I was constantly gaining and losing weight.
Although this may not be the most preferable thing to hear, I think that any diet that promises a “quick fix” will not be a sustainable option for your long-term goals. If you’d like to lose a few pounds, whether that is 5, 10, or 15 pounds, I think that you have to ask yourself the following question: Can I see myself adhering to this food plan/diet plan/lifestyle change for the rest of my life? If the answer is no, then this plan is not the sustainable option for you!
If you’d like to lose weight in a healthy and sustainable way, and feel confident along the way, then I’d suggest following Rebecca’s approach to weight loss. Her weight loss coaching program will set you up for long-term success. You will be able to include your favorite foods, such as chocolate and pasta, but you will also learn how to make healthier swaps. When you apply for 1:1 coaching, you will set realistic and attainable goals, find an enjoyable tracking method that works for you, and you will find a
support system that encourages you to succeed and meet your goals.
You can use this link to apply for coaching and set up a time to talk with Rebecca: https://rebeccathedietitian.com/work-with-me/